LA BLOUSE DE LYON
At the bend of popular Barbès and historic Montmartre, a stone's throw from Avenue Trudaine, at 21 Rue Gérando in the 9th arrondissement of Paris, La Blouse de Lyon attracts with its "Prussian Blue" facade, the color symbol of traditional blue of work.
Since 1937 this address has specialized in the sale of traditional work clothing and household linen. Taken over in 1991 by Pierre Renault, the brand began distributing the Burgundy manufacturer Le Laboureur, founded in 1956 in Digoin and specializing in old-fashioned trade clothing. The address became essential for artisans and companions of Le Devoir, and quickly confidential for a few initiates.
July 2019, handover completed and some refreshing work later, the new buyers Gwendoline and Nicolas preserve the soul of the place while updating it. A clientele in search of authenticity mixes with professionals and the new generation of artisans.
UTILITY
PLEASANT
La Blouse de Lyon, more than a wardrobe for professionals, is a selection of professional clothing, accessories and utility objects linked to work. If authentic professional clothing always seduces with its resistance to times and passing fashions.
it is also part of a more virtuous approach to living and consuming. Take the time to discover, throughout the seasons which punctuate the offer, small collaborative editions highlighting know-how, a textile line, a creative desire, and always with a clear concern for the right price.
THE BLOUSE GLOSSARY
ETHICS
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Consume less but better
Respect for the consumer
Fair price, transparency of manufacturing origins
Clothing, accessories and authentic objects of good quality
AUTHENTICITY
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At the root of trade clothing
Design based on old patterns and shapes
Beautiful workmanship and beautiful materials
HAPPINESS/LABOR
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Aspire to consume better: local, sustainable and responsible
Living well, a return to basics and simple pleasures
A return to manual trades, pride of the worker
TIMELESSNESS
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No fashion dictates
Seasonality of materials but not of collections
Sobriety, functionality and modernity of the Authenticity lines, in keeping with the times
A return to the slow flow of seasons and time
INCARNATION/FREEDOM
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The clothes do not make the man, but the man makes the clothes
Become one
Move with ease in daily activities
To work or dance
RESISTANCE
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In passing fashion
Over time, subject to patina which refers to durability
An experience of clothing more than wear
Workers' and craftsmen's resistance to industrialization
TRANSVERSALITY
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Invent and mix your own fashion and identity
Confluence between rurality and urbanity: Rurban generation!
Modernity, ease: inspiration for a new embodied generation
Appropriation of workwear by streetwear
DIARY
22.09 – 20.12
AUTUMN
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AUTUMN
OUR PERMANENT RETURN!!!
Arrival of the new Burel du Laboureur wool jackets
THIS MOUTMOUT!!
Our new range of 100% French-made sheep vests
IN BOX!!
New colors and a new format of the famous Japanese storage boxes.
21.12 – 19.03
WINTER
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WINTER
NEW BUREL!!!
A range of hooded shepherd capes, warm vests, scarves and hats in Burel wool from Portugal
A SWEET BEFORE CHRISTMAS!!
Large arrival of sheep for the whole family: The new vests, the classics, slippers and soles in 100% French wool, The moutmout attitude!!!
20.03 – 20.06
SPRING
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SPRING
GARDENING THEME:
Gardening jackets in beige canvas and Japanese denim
Niwaki Japanese garden tools with their thick leather cases
MISTRAL BACK!
The buds are back in force in the 4 colors: indigo, black, cetadon blue and sage green
21.06 – 21.09
SUMMER
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SUMMER
RETURN OF PERIGORD SKIN KNITS!!!
The Périgord hosiery is relaunching the manufacture of 1×1 ribbed t-shirts, 2×2 ribbed tank tops and knotted stitches
ALL IN SANDALS!!!
Monastic sandals for men and women
LONG LIVE THE 1/2 SIZES!!
The beautiful Sans-Gêne in collaboration with Botte Gardiane are now available in 1/2 sizes to delight all feet